The Shift to Virtual

Dear Yoga Teacher,

We’ve all been working off a playbook for many years.

It needs to be thrown out.

Things are different.

Needs of your students have changed and as a result you need to change as an industry.

By now you’ve experienced both, the pitfalls and opportunities of taking your daily yoga class online.

While figuring all this out what have you learned?

Have you been burning out?

Are you being bombarded with inquiries on Whatsapp, Facebook and Instagram?

Have you lost your work like balance already?

Being a yoga teacher is stressful. It sounds ironic but its true. Isn’t it?


Yes. We INSIST you take a pause.

When things change, one has to pause, listen and ask.

We’ve been doing a lot of listening tours at both, internally and externally.

We’ve been asking questions.

We’ve been listening to many different audiences.

And we’ve gained a ton of insights to build

So, what did we hear?

- I have an idea for an online yoga course, monthly membership program, private coaching program but no idea how to launch it.

- I have no clear idea about what to create, but I want to launch an online offering in 2020.

- I have an offering mapped out to my students needs, it is even partially complete, BUT I've been putting off getting it done.

- I have a yoga teacher’s course that is already created and highly beneficial in these times BUT I can't quite figure out how to offer, sell or scale it online.

It’s a strange time and people need all sorts of things.

Have you been listening to your audiences (students)?

If not ask them what is useful to them about this shift to a virtual yoga class?

What can you do to make their online yoga experience BETTER?

What more can you offer (beyond the daily yoga practice) to help them advance in their yoga journey?

There is an overwhelming number of live yoga events happening these days.

It is exhausting for you as the organizer as well as for your students as the attendee.

The yoga teacher is responsible for organizing, promoting, selling, and conducting the live event by a set deadline.

The student is under the pressure to attend the live session or miss it forever.

We hear many students can’t tell the difference between a Zoom-based team meeting and a Zoom-based yoga class.

“ With everyone looking for so much content though, virtual events have become a really crowded space overnight. ”

Think with Google

So, if you’re a yoga teacher trying to stand out, we have only ONE advice to offer you today.

Just figure out how you triangulate three key points:

  1. Your audience (existing students)

  2. What is it they need during this time?

  3. What is going to be the most valuable to them?

  4. What your yoga business needs (more students)

  5. What is it you can convey to them at this time?

  6. How can you create something that helps both, the students, and your business?

  7. How do you show up as a brand? (your yoga business)

  8. Are you playful? Very sophisticated?

  9. Where can your students learn more about you?

  10. How do they join your community?

Finding your product-market fit is going to make whatever you put out in the vast virtual world just stand out and feel uniquely yours.

If you’re serious about the shift to virtual, we would love to spend the next year working with you!