Brand Reveal: What We Stand For

Dear Yoga Teacher,

Inspired by extraordinary yoga teachers like you, we're excited to reveal our brand-new identity and message. We want to empower you to do your absolute best work.

To go above and beyond. To strap a rocket on your digital presence then climb on as you light the fuse.

We’re not about hum-drum campaigns, and neither are you. We are all about HUMility.

Humble on the outside. Confident on the inside.

Ultimately, we want to help you make 'above and beyond' your new normal.

So, we needed a visual identity that reflected this message—one that really captured what we stand for as a company. has a new look!

Since we started keeping ourselves indoors nature has shown us incredible beauty. The sky is bluer, the air is cleaner, and so many people living in the cities (some for the first time) were able to see beautiful orange, red and yellow sunrises and sunsets. We had to go for this branding inspired by nature.

We knew what we wanted to convey with our look and feel so it totally aligned with our brand promise. has always been about giving you the tools and support you need to teach yoga online.

We needed a visual identity that celebrated the incredible yoga teachers who use our platform to do extraordinary things every day.

Our evolved palette introduces a vibrancy that captures some of that brand personality we’re talking about. We saw an opportunity to make distinct.

Overall, this brand identity isn’t just about who we are.

It’s about becoming we wish to be and be able to better reflect you.

Let's see what creative sparks wait across the horizon.

Right now, we've only scratched the tip of the iceberg.

We hope you find this fresh new look of appealing.

And—if you’ll let us—we’d love to keep growing with you.